Sunday 8 April 2018

Propaganda


According to Oxford Dictionary, Propaganda is a modern Latin word meaning to spread or to propagate, thus propaganda means that which is to be propagated. It is used primarily to influence the target audience and intended to create an impact. 

Propaganda is also an instrument of Foreign Policy. It can be used by states for the following reasons:
1. To influence a group of people to charge their governments as puppets or oppressors.         
2. Divide a society within a state for the benefits and national interest of another state.
3. Split up allies.
4. Promoting own ideology in a third state against ideology of an enemy state.
5. Giving the label of 'terrorist' to a group of people or 'terrorist states' to states.

The techniques used for propaganda is name calling, glittering generality, plain folks, testimonial, bandwagon, selection of facts, scapegoats and fear.

Most states use propaganda to make home population feel the enemy has inflicted an injustice and involving in a war is the right choice. War is a catastrophe and disaster for both sides. The winner state might win a territory, increase sphere of influence, access to resources or install a friendly government but its own economy is going to suffer and precious lives are going to be lost. Similar propaganda is used to justify arms race and trade wars which can cause wars.

According to "Letter from Noam Chomsky" to Covert Action Quarterly, quoting Alex Carey, Australian social scientist, "The 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy."